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Truck Legends Program Honors Longtime Chevy Owners

If you have a Chevy Truck with more than 100,000 miles on the odometer, or if you’ve leased or bought more than one Chevy truck in your lifetime, you are eligible to become a member of the “Truck Legends” program. Since its inception in Texas last year, the Chevy Truck Legends community has swelled to more than 5,400 members who are eligible for special deals from Chevrolet partners. “We had an incredible response to the Truck Legends pilot program, and greatly appreciate the owners who have shared their stories,” according to Chevy truck marketing director Sandor Piszar. “We look forward to hearing from customers across the country, and for the opportunity to say, ‘thank you’ to our most loyal customers.” For a great deal on a new or used Chevy truck, visit the pros at Chapman Chevrolet in Tempe.

Special Benefits for Members

Become a member of the Truck Legends community and you’re automatically eligible for deals such as front-row concert seats, tickets to sporting events and the first look at new Chevy models. Members are also welcome at the Chevy Trucks Centennial Celebration coming up this December 16 at Texas Motor Speedway. Along with a look at the newest Chevy lineup, there is also an opportunity to meet NASCAR racing legend Dale Earnhardt Jr. along with many special surprises. Members will also receive special branded Truck Legends gear and mementoes, including hats, decals and other special items. To register as a Truck Legends member, go to

Many Different Models Qualify

Along with the modern Silverado and Silverado H/D trucks, owners who have older C/K trucks, the midsize Colorado, S-10, Tahoe, Suburban and Avalanche are all eligible to become a member of the Truck Legends program. Chevy trucks have consistently been one of the most dependable vehicles on the road, which is why customers keep coming back for more. “The lasting legacy of Chevy Trucks simply would not be possible without the support of our customers,” Piszar said. “As such we are expanding the Truck Legends program nationwide to invite customers from all 50 states to join in our Centennial Celebration.”

100 Years of Chevy Trucks

The Chevy truck timeline begins in 1918 when the company delivered a utilitarian one-ton vehicle that required a bit of assembly by the owner. The first light duty trucks came about in 1929 as Chevy was the first company to offer an overhead valve 6-cylinder engine. That was also the first year where real steel replaced wood wheels. The modern half-ton truck first appeared in 1938 with an MSRP of a whopping $592. Upgrades continued throughout the years until you get to the 2018 Chevy Silverado, a modern vehicle with technology built for the 21st century. See the new Silverado and take a test drive at Chapman Chevrolet. It could be the start of your entry into the Truck Legends program.

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